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Idara E Kisan
The Vision Foods is marketing the Dairy products, Fruit drinks and bottled water produced and packed by IDAR E KISAN, in
Halla and Aqua Clear brands in International Market. The genesis of IK was the 1983 Pattoki Livestock Production Project
(PLPP), initially supported by the German Government and implemented through technical assistance from GTZ. The
emphasis was on extension and education of farmers with a view to improve productivity and farmers’ incomes through the
development of a participatory organization. During an in-house workshop of the project, it was realized that extension alone
was not enough to achieve these objectives. So a service provision element was added that included animal health,
reproduction, feeding, extension and social components. This decision had its roots in the realization that increased farmer
incomes were highly fungible and not always invested in livestock.
Initially, the project model was based on the collection of milk from farmers in 15 villages and selling it to private dairies in
Lahore. The project provided price guarantees and assurances to buy all milk offered for sale by farmers. However, difficulties
in selling milk to private dairies, especially during the flush season, underscored the need for creating processing capacity.
The Pattoki milk processing plant was established in 1987 to help address the milk marketing problem, and with it the
organization – Idara-e-Kissan – was also created as a means of developing a private enterprise that would generate its own
funds, be financially self-sustaining, and involve members in the decision-making process of milk processing and marketing.
Idara-e-Kissan was registered under the Pakistan Society Act in June 1989. In 1992, PLPP terminated and IK’s own
administration has been running the organization since then. Click to Read more About Idara E Kisan....
Halla and Aqua Clear brands in International Market. The genesis of IK was the 1983 Pattoki Livestock Production Project
(PLPP), initially supported by the German Government and implemented through technical assistance from GTZ. The
emphasis was on extension and education of farmers with a view to improve productivity and farmers’ incomes through the
development of a participatory organization. During an in-house workshop of the project, it was realized that extension alone
was not enough to achieve these objectives. So a service provision element was added that included animal health,
reproduction, feeding, extension and social components. This decision had its roots in the realization that increased farmer
incomes were highly fungible and not always invested in livestock.
Initially, the project model was based on the collection of milk from farmers in 15 villages and selling it to private dairies in
Lahore. The project provided price guarantees and assurances to buy all milk offered for sale by farmers. However, difficulties
in selling milk to private dairies, especially during the flush season, underscored the need for creating processing capacity.
The Pattoki milk processing plant was established in 1987 to help address the milk marketing problem, and with it the
organization – Idara-e-Kissan – was also created as a means of developing a private enterprise that would generate its own
funds, be financially self-sustaining, and involve members in the decision-making process of milk processing and marketing.
Idara-e-Kissan was registered under the Pakistan Society Act in June 1989. In 1992, PLPP terminated and IK’s own
administration has been running the organization since then. Click to Read more About Idara E Kisan....
Other Information about Idara E Kisan
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