The Vision Foods - Vegetable farming in Sindh
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November 13, 2009
The Vision Foods is aggressive in achieving its goal to be the leading grower,
processor, distributor of food in Pakistan. Company is on higher stages of
negotiation to acquire about 2000 - 3000 acres of agricultural land in various
districts of Sindh province of Pakistan. "We are seeking agri-land in Tando
Managing Director of The Vision Foods on telephone.
The Vision Foods is planned to grow vegetables and food grain including IRRI 6
(coarse rice) for Export, setup modern storage, processing and transportation
infrastructure to market and distribute the vegetables in various markets of
Pakistan, including Karachi, Hyderabad, Sukkur, Bahawalpur, Multan, Faisalabad
and Lahore initially. We are investing, installing small - scale processing systems
in order to grade, preserve and produce the finest quality of vegetables for super
and hyper market chains of Pakistan. The vegetables processing and growing is
for domestic market and so far company has no plan to export unless market
shall be in reverse order, the vegetable export can be initiated temporarily.
We are since our planning of this project often being asked, " What Vegetables
can be processed in Pakistan"
Practically any fruit and vegetable can be processed, but some important factors
which determine whether it is worthwhile are:
For example, a particular variety of fruit which may be excellent to eat fresh is not
necessarily good for processing. Processing requires frequent handling, high
temperature and pressure.
Many of the ordinary table varieties of tomatoes, for instance, are not suitable for
making paste or other processed products. A particular mango or pineapple may
be very tasty eaten fresh, but when it goes to the processing centre it may fail to
stand up to the processing requirements due to variations in its quality, size,
maturity, variety and so on.
Even when a variety can be processed, it is not suitable unless large and regular
supplies are made available. An important processing centre or a factory cannot
be planned just to rely on seasonal gluts; although it can take care of the gluts it
will not run economically unless regular supplies are guaranteed.
To operate a fruit and vegetable processing centre efficiently it is of utmost
importance to pre-organise growth, collection and transport of suitable raw
material, either on the nucleus farm basis or using outgrowers.
We are adopting small - Scale processing only because we want to process the
produce at the FARM, The basic objective is to choose the location which minimises
the average production cost, including transport and handling.
The Vision Foods is aggressive in achieving its goal to be the leading grower,
processor, distributor of food in Pakistan. Company is on higher stages of
negotiation to acquire about 2000 - 3000 acres of agricultural land in various
districts of Sindh province of Pakistan. "We are seeking agri-land in Tando
Managing Director of The Vision Foods on telephone.
The Vision Foods is planned to grow vegetables and food grain including IRRI 6
(coarse rice) for Export, setup modern storage, processing and transportation
infrastructure to market and distribute the vegetables in various markets of
Pakistan, including Karachi, Hyderabad, Sukkur, Bahawalpur, Multan, Faisalabad
and Lahore initially. We are investing, installing small - scale processing systems
in order to grade, preserve and produce the finest quality of vegetables for super
and hyper market chains of Pakistan. The vegetables processing and growing is
for domestic market and so far company has no plan to export unless market
shall be in reverse order, the vegetable export can be initiated temporarily.
We are since our planning of this project often being asked, " What Vegetables
can be processed in Pakistan"
Practically any fruit and vegetable can be processed, but some important factors
which determine whether it is worthwhile are:
- The demand for a particular fruit or vegetable in the processed form;
- The quality of the raw material, i.e. whether it can withstand processing;
- Regular supplies of the raw material.
For example, a particular variety of fruit which may be excellent to eat fresh is not
necessarily good for processing. Processing requires frequent handling, high
temperature and pressure.
Many of the ordinary table varieties of tomatoes, for instance, are not suitable for
making paste or other processed products. A particular mango or pineapple may
be very tasty eaten fresh, but when it goes to the processing centre it may fail to
stand up to the processing requirements due to variations in its quality, size,
maturity, variety and so on.
Even when a variety can be processed, it is not suitable unless large and regular
supplies are made available. An important processing centre or a factory cannot
be planned just to rely on seasonal gluts; although it can take care of the gluts it
will not run economically unless regular supplies are guaranteed.
To operate a fruit and vegetable processing centre efficiently it is of utmost
importance to pre-organise growth, collection and transport of suitable raw
material, either on the nucleus farm basis or using outgrowers.
We are adopting small - Scale processing only because we want to process the
produce at the FARM, The basic objective is to choose the location which minimises
the average production cost, including transport and handling.
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